Answer: influence

AnswerCrossword Clue
INFLUENCEPersuade
INFLUENCEIt may be peddled
INFLUENCESway
INFLUENCEPull
INFLUENCE..., n. In politics, a visionary quo given in exchange for a substantial quid.
influenceThe power to shape policy or ensure favorable treatment from someone, esp. through status, contacts, or wealth
influenceElectrical or magnetic induction
influenceto have or exert an effect on
influenceThe capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself
influenceA person or thing with such a capacity or power