Answer:

BOSCO

Answer	Crossword Clue
BOSCO	Hershey alternative
BOSCO	Hershey's alternative
BOSCO	Hershey's competitor

BOSCO	Milk flavorer since 1928
BOSCO	Classic milk flavoring
BOSCO	Chocolate syrup brand
BOSCO	Brand of chocolate syrup first called a "milk amplifier"
BOSCO	Chocolate syrup "milk amplifier"
BOSCO	"Thick and Rich" chocolate syrup
BOSCO	Chocolate syrup choice
BOSCO	"Psycho" shower scene blood, actually

BOSCO	Brand of chocolate syrup
BOSCO	Nesquik alternative
BOSCO	Forest, to Rocco
BOSCO	Onetime Hershey's rival
BOSCO	Milk additive
BOSCO	Flavorer once labeled a "milk amplifier"
BOSCO	Classic chocolate syrup brand