Answer:

EGGO

AnswerCrossword Clue
EGGODownyflake rival
EGGODownyflake alternative
EGGOWaffle name
EGGOToaster-waffles choice
EGGOWaffle?
EGGOWaffle brand
EGGOCompany whose product was first dubbed "Froffles"
EGGOToaster-waffle name
EGGOFrozen waffle brand
EGGOWaffle maker
EGGOFrozen breakfast brand
EGGOFrozen waffle name
EGGOBreakfast brand
EGGOBrand name owned by Kellogg's
EGGOBrand acquired by Kellogg's in 1970
EGGOQuick breakfast fare
EGGOFought-over waffle?
EGGOPop-Tart cousin
EGGOToaster brand
EGGOToaster waffle
EGGOKellogg's brand
EGGO.. Toaster Swirlz: Kellogg's product
EGGOFrench Toaster Sticks maker
EGGOFrozen pancakes brand
EGGOSyrup brand
EGGOMaker of Flip Flop waffles
EGGOToasted breakfast brand
EGGOToaster Swirlz brand
EGGO"Leggo my ...!"
EGGOMaker of Nutri-Grain Waffles
EGGOBrand originally called Froffles
EGGOKellogg's toaster brand
EGGOFood fought over in old ads
EGGO"Contents could cause Dad to make breakfast" brand
EGGO"Simply delicious" waffle maker
EGGORound frozen waffle
EGGOToaster treat
EGGOCircular waffle
EGGOPop-up breakfast brand
EGGOBreakfast waffle brand name