Answer:

GENERIC

Answer	Crossword Clue
GENERIC	Unbranded
GENERIC	Prescription option
GENERIC	Not brand-name

GENERIC	No-frills
GENERIC	Lacking a brand name
GENERIC	Brand name's cheaper rival
GENERIC	No-name
GENERIC	Unbranded?
GENERIC	Not special
GENERIC	Referring to a kind or class.
GENERIC	Of a kind.

GENERIC	Characteristic of a group
GENERIC	Nonproprietary
GENERIC	Off-brand item
GENERIC	Like some drugs
GENERIC	Plain
GENERIC	Brand X
GENERIC	Not a brand name
GENERIC	Popular brand at the grocery store

GENERIC	Popular brand at the grocery store?
GENERIC	Comprehensive
GENERIC	Cheaper product?
GENERIC	Grocery store brand
GENERIC	Drug choice