Answer: HYPE

AnswerCrossword Clue
HYPEPromote
HYPEHoopla
HYPEPromotional hoopla
HYPEPublic relations output
HYPEPublicize flamboyantly
HYPEOverblown press
HYPEPlay up to the max
HYPEExcessive publicity
HYPERelentless publicity
HYPEOverstated praise
HYPESensational promotion
HYPEFlashy promotion
HYPEPromote, and then some
HYPEIt's not to be believed, at times
HYPEPre-event buzz
HYPEPromote, to the max
HYPELots of gas
HYPELots of ink
HYPEPublicize extensively
HYPERabid promotion
hypeto create interest in by flamboyant methods
HYPEReally play up
HYPEPromote zealously
HYPETalk before an event
HYPEHeavily promote
HYPEGlitzy ad campaign
HYPEPublicist's job
HYPEOverdone publicity
HYPEGenerate interest in
HYPEOverblown promotion
HYPEOversell
HYPEAdvertising ploy
HYPEMore than just promote
HYPEPromo overkill
HYPEPuffery
HYPEBallyhoo
HYPEBig build-up
HYPEExaggerated fanfare
HYPEExaggerated publicity
HYPEOverblown publicity