Answer:

HYPE

Answer	Crossword Clue
HYPE	Advertising ploy
HYPE	Promote zealously
HYPE	Talk before an event

HYPE	Heavily promote
HYPE	Glitzy ad campaign
HYPE	Publicist's job
HYPE	Overdone publicity
HYPE	Generate interest in
HYPE	Overblown promotion
HYPE	Oversell
HYPE	Really play up

HYPE	More than just promote
HYPE	Promo overkill
HYPE	Puffery
HYPE	Ballyhoo
HYPE	Big build-up
HYPE	Exaggerated fanfare
HYPE	Exaggerated publicity
HYPE	Overblown publicity

HYPE	Promote extravagantly
HYPE	Flashy promotion
HYPE	Hoopla
HYPE	Promotional hoopla
HYPE	Public relations output
HYPE	Publicize flamboyantly
HYPE	Overblown press
HYPE	Play up to the max

HYPE	Excessive publicity
HYPE	Relentless publicity
HYPE	Overstated praise
HYPE	Sensational promotion
HYPE	Promote
HYPE	Promote, and then some
HYPE	It's not to be believed, at times
HYPE	Pre-event buzz

HYPE	Promote, to the max
HYPE	Lots of gas
HYPE	Lots of ink
HYPE	Publicize extensively
HYPE	Rabid promotion