Answer:

IMAGE

Answer	Crossword Clue
IMAGE	Likeness
IMAGE	"... is everything!"
IMAGE	Body or mirror

IMAGE	Mental picture
IMAGE	Mirror ..
IMAGE	Picture
IMAGE	Pol's concern
IMAGE	Publicist's concern
IMAGE	Persona
IMAGE	Spin doctor's concern
IMAGE	Reflection

IMAGE	Spin-doctor's concern
IMAGE	PR firm's concern
IMAGE	Photograph
IMAGE	PR product
IMAGE	Mirror product
IMAGE	Reputation
IMAGE	Celebrity's concern
IMAGE	PR concern

IMAGE	Physical likeness
IMAGE	Semblance
IMAGE	Public persona
IMAGE	Mirrored matter
IMAGE	Public face
IMAGE	Public perception
IMAGE	Mental vision
IMAGE	Public-relations concern

IMAGE	PR man's concern
IMAGE	What a scandal might ruin
IMAGE	Certain Google search hit
IMAGE	JPEG, e.g.
IMAGE	Candidate's concern
IMAGE	Campaign concern
IMAGE	Mirror phenomenon
IMAGE	Press agent's concern

IMAGE	Spin doctor's forte
IMAGE	Perceived stature
IMAGE	Public relations concern
IMAGE	Spitting ..
IMAGE	A scandal often ruins one

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.