Answer: JCPENNEY

AnswerCrossword Clue
JCPENNEYSears rival
JCPENNEYChain store that began as The Golden Rule in 1902
JCPENNEYAmerican retail chain
JCPENNEYRetail-chain founder
JCPENNEYFrequent mall anchor tenant
JCPENNEY"It's all inside" sloganeer
JCPENNEYU.S. retailer since 1902
JCPENNEYBig name in department stores
JCPENNEYKohl's competitor