Answer:

LITE

Answer	Crossword Clue
LITE	Miller brew
LITE	Dietary, in ads
LITE	Low-cal

LITE	Slimmer's choice
LITE	Lo-cal
LITE	Miller offering
LITE	Miller variation
LITE	Dieter's catchword
LITE	Dieter's word
LITE	Low-cal product word
LITE	Dieter-friendly

LITE	Miller ..
LITE	Beer type
LITE	Calorie-friendly
LITE	Dieter's watchword
LITE	Loser's catchword
LITE	For dieters
LITE	Miller product
LITE	Loser's word?

LITE	Losing label
LITE	For the calorie-conscious
LITE	Word for a loser?
LITE	Diet label word
LITE	Diet brand word
LITE	Not as rich, commercially
LITE	Like some beers
LITE	Dietetic, in ad-speak

LITE	Dietetic, on grocery shelves
LITE	Kind of beer
LITE	Lo-cal, in ads
LITE	Lower in fat, on labels
LITE	Word on some diet foods
LITE	"Diet," in adspeak
LITE	Missing advanced features, as a computer program
LITE	Miller ... (beer)

LITE	Word on some drink cans
LITE	Word on a diet product
LITE	Adspeak for "less caloric"
LITE	Lo-cal, on labels
LITE	Miller beer