Answer:

LOSSLEADER

Answer	Crossword Clue
LOSSLEADER	Product sold below cost to attract customers
LOSSLEADER	Retail come-on
LOSSLEADER	Come-on in a store

LOSSLEADER	Retailer's come-on
LOSSLEADER	Store come-on
LOSSLEADER	Customer draw
LOSSLEADER	Low-priced item, maybe
LOSSLEADER	Steeply discounted product, maybe
LOSSLEADER	Item sold at a substantial discount