Answer:

OUTLAST

AnswerCrossword Clue
OUTLASTSurvive
OUTLASTEndure longer than
OUTLASTShow more staying power than
OUTLASTWord in the "Survivor" slogan
OUTLASTSurvive.
OUTLASTWear better.
OUTLASTStay longer than
OUTLASTWord in the "Survivor" motto