Answer: PUF

AnswerCrossword Clue
PUFSta..: fabric softener
PUFSta-..: fabric softener
PUFSta-... (fabric softener brand)
PUFBuf-..: facial sponge brand
PUFBuf-... (skin care brand)
PUFSta-... fabric softener
PUFSta- -- (fabric softener brand)
PUFSta- -- (fabric softener)
PUFSta-... (old fabric softener brand)