Answer: RAISESTHESTAKES

AnswerCrossword Clue
RAISESTHESTAKESAlters some game parameters
RAISESTHESTAKESIntensifies things
RAISESTHESTAKESPuts in more chips, e.g.
RAISESTHESTAKESMakes things more interesting
RAISESTHESTAKESCreates more incentive to win