Answer: SERTA

AnswerCrossword Clue
SERTABrand whose ads feature the Counting Sheep
SERTAIts mascots are the Counting Sheep
SERTAMaker of the iComfort line
SERTACompany with numbered sheep plush toys
SERTATempur-Pedic rival
SERTAQueen or king maker
SERTAiComfort company
SERTACommercial prefix with -pedic since the 1950s
SERTAYou might sleep on it
SERTAMaker of iComfort mattresses
SERTACompany that encourages people to lie?
SERTAMattress company
SERTA[Mattresses]
SERTAPerfect Elements maker
SERTASleepy's brand
SERTABrand of mattresses
SERTATheir product may be firm and fit for a king
SERTAPerfect Sleeper mattress company
SERTATheir product may be king-sized
SERTAModern Syriac script.
SERTAAirsleep company
SERTASyriac script.
SERTAGarland: Lat.
SERTATown in Portugal
SERTASyriac script
SERTASleeper maker
SERTASpring-Air competitor
SERTASpring Air alternative
SERTAName for a king or a queen?
SERTAA name that people lie about?
SERTAMaker of iComfort
SERTAMajor mattress maker
SERTAPerfect Day maker
SERTASpring Air competitor
SERTASpring Air rival
SERTAOption at Sleepy's
SERTATempur-Pedic competitor
SERTAAlternative to Tempur-Pedic
SERTAComfortaire competitor
SERTASleep on it