Answer: SLOGANS

AnswerCrossword Clue
SLOGANSMotto's cousins.
slogansA short and striking or memorable phrase used in advertising
slogansA Scottish Highland war cry
slogansSLOGAN, a motto adopted by a group also SLUGHORN, SLUGHORNE
slogansA motto associated with a political party or movement or other group
SLOGANSAd agency output
SLOGANSMadison Ave. creations
SLOGANS"Be all that you can be" and others
SLOGANST-shirt words, perhaps
SLOGANSAdvertisers' output
SLOGANSWords to live by
SLOGANSSome trademarks
SLOGANSCampaign poster inscriptions
SLOGANSRallying cries
SLOGANSShibboleths
SLOGANSCatchwords
SLOGANSBusiness lines?
SLOGANSAdvertising gimmicks.
SLOGANSAdman's creations.
SLOGANSCatchy phrases.
SLOGANSCatchwords.
SLOGANSAdman's specialties.
SLOGANSRallying cries.
SLOGANSAdvertising catchphrases
SLOGANSCatchphrases
SLOGANSMottos
SLOGANS"Be all that you can be," etc.
SLOGANSSpot finishers, often
SLOGANSPoliticians often repeat them
SLOGANS"Just do it" and "Just say no"
SLOGANSMadison Avenue creations
SLOGANSAd staples