| Answer | Crossword Clue |
|---|---|
| PEPSI | "It's the cola" sloganeer |
| PEPSI | "It's the cola" brand |
| DIETRC | Health-conscious cola that, in 1958, was the first of its kind |
| JCPENNEY | "It's all inside" sloganeer |
| CRISCO | "It's digestible" sloganeer, once |
| REEBOK | "It's a Woman's World" sloganeer |
| RESIDENCEINN | "It's not a room . . ." sloganeer |
| CBS | "It's all here" sloganeer, once |
| HJHEINZ | "It's red magic time!" sloganeer, once |
| GERITOL | "Iron is its middle name" sloganeer |
| SLINKY | "For fun it's a wonderful toy" sloganeer |
| VISA | "It's everywhere you want to be" sloganeer |
| MACYS | Old "It's smart to be thrifty" sloganeer |
| TANG | "It's a kick in a glass" sloganeer, once |
