| Answer | Crossword Clue |
|---|---|
| BAMA | Auburn rival, familiarly |
| LSU | Auburn rival in the SEC |
| STOLI | Smirnoff rival, familiarly |
| AMEX | Visa rival, familiarly |
| GMA | "Today" rival, familiarly |
| AMEX | MasterCard rival, familiarly |
| AOL | Prodigy rival, familiarly |
| STOLI | Absolut rival, familiarly |
| STOLI | Skyy rival, familiarly |
| CAL | Stanford rival, familiarly |
| USNEWS | Time rival, familiarly |
| STOLI | Grey Goose rival, familiarly |
| AMEX | Visa and MasterCard rival, familiarly |
