| Answer | Crossword Clue |
|---|---|
| KIA | Automaker that started as a bicycle company |
| AGFA | Company that started as Aktiengesellschaft für Anilinfabrikation (whew ...) |
| OREO | Cookie that started as a Hydrox knockoff |
| DENNYS | Restaurant chain that started as a donut shop |
| PHISH | Group that started as a Grateful Dead cover band |
| MOBIL | Company that uses Pegasus as a symbol |
| DUPONT | Company that began as a gunpowder manufacturer in 1802 |
| BMW | Company that shouldn't hire Mercedes Ruehl as a celebrity endorser |
| XEROX | Company that fights use of its name as a verb |
| EISNER | Exec who ran a company that had the same internal letters as his last name |
