| Answer | Crossword Clue |
|---|---|
| KRAFT | Company whose first product was cheese |
| EGGO | Company whose product was first dubbed "Froffles" |
| PEZ | Candy company whose first flavor was Pfefferminz |
| IKEA | Company whose first store was in Aelmhult, Sweden |
| USSTEEL | Company whose headquarters were built from its own product |
| RCA | Company whose mascot was Nipper |
| ENRON | Company whose reputation was "shredded" |
| ENRON | Company whose logo was, appropriately, crooked |
| IBM | Company whose logo was designed by Paul Rand |
| ESSO | Company whose oil-drop mascot was replaced by a tiger |
| IMCLONE | Drug company whose stock was the subject of Martha Stewart's conviction |
| ALIBABA | Chinese company whose 2014 I.P.O. was the world's largest in history |
