| Answer | Crossword Clue |
|---|---|
| EXXON | Esso, today |
| ARCO | Esso competitor |
| SINCLAIR | Esso rival |
| TIGERINYOURTANK | Esso ad phrase |
| TIGERINYOURTANK | Esso gasoline slogan: "Put a ..." |
| TIGERINYOURTANK | End of an Esso ad metaphor |
| TIGER | "Put a ... in your tank!" (old Esso slogan) |
