| Answer | Crossword Clue |
|---|---|
| AUDI | Its slogan is "Truth in Engineering" |
| AUDI | Its motto is "Truth in Engineering" |
| LIE | What "can travel halfway around the world while the truth is putting on its shoes," per Mark Twain |
| ARC | Its slogan is "Give." |
| UNO | Its slogan is "You know" |
| STP | Its slogan is "The Racer's Edge" |
| OREO | Its slogan is "Milk's Favorite Cookie" |
| BONAMI | Its slogan is "Hasn't Scratched Yet" |
| GUAM | Its slogan is "Where America's Day Begins" |
| SPAM | Its slogan is "So good . . . it's gone" |
| SDAK | Its slogan is "Great Faces. Great Places.": Abbr. |
| RAID | "Kills Bugs Dead" is part of its slogan |
| ONE | The Army is replacing its slogan "Be all you can be" with "An army of .." |
