| Answer | Crossword Clue |
|---|---|
| KEDS | Sneakers with the slogan "They feel good" |
| KEDS | Product once touted with the slogan "They feel good" |
| KEDS | Its slogan was once "They feel good" |
| ZEST | Soap introduced with the slogan "For the first time in your life, feel really clean" |
| BSA | Gp. with the slogan "Do a good turn daily" |
| MARLBOROS | They were once promoted with the slogan "Ivory tips protect your lips" |
