| Answer | Crossword Clue |
|---|---|
| CEREAL | Sponsor for certain TV shows. |
| LUX | Detergent sponsor of many '50s TV shows |
| COWCATCHER | Brief TV plug for a minor sponsor |
| EMMYS | Awards for TV shows |
| PROMOS | Ads for TV shows |
| ADS | TV spots for upcoming shows |
| SPONSORS | They pay for TV shows |
| HULU | Online source for TV shows |
| ACEAWARD | Onetime honor for cable TV shows |
| FALLSEASON | Debut time for many TV shows |
