Answer: JIF

AnswerCrossword Clue
JIFSmucker's spread
JIFAlternative to Skippy or Peter Pan
JIFBrand for "choosy moms"
JIFWhat "choosy mothers choose"
JIFRival of Peter Pan or Skippy
JIFCompetitor of Skippy and Peter Pan
JIFSkippy alternative
JIF"Choosy moms choose ..."
JIFSandwich maker's brand
JIFBrand with a logo of red, blue, and green stripes
JIFBrand of the J.M. Smucker Co.
JIFPeter Pan alternative
JIFRival of Skippy
JIFPeanut butter name
JIFBig name in peanut butter
JIFRival of Peter Pan
JIFPeter Pan competitor
JIFPeter Pan competition
JIFSkippy rival
JIFChoice of "Choosy moms," in ads
JIFProduct "choosy mothers choose"
JIFPeanut butter brand
JIFPeanut-butter brand
JIFSkippy competitor
JIFPeter Pan rival
JIFChoosy moms' choice, purportedly