Answer: jif

AnswerCrossword Clue
JIF

Peanut butter name

JIF

Choosy moms' choice, purportedly

JIF

Peter Pan rival

JIF
Skippy competitor
JIF
Peanut-butter brand
JIFPeanut butter brand
JIFProduct "choosy mothers choose"
JIFChoice of "Choosy moms," in ads
JIFSkippy rival
JIFPeter Pan competition
JIFPeter Pan competitor
JIFRival of Peter Pan
JIFBig name in peanut butter
JIFSmucker's spread
JIFRival of Skippy
JIFPeter Pan alternative
JIFBrand of the J.M. Smucker Co.
JIFBrand with a logo of red, blue, and green stripes
JIFSandwich maker's brand
JIF"Choosy moms choose ..."
JIFSkippy alternative
JIFCompetitor of Skippy and Peter Pan
JIFRival of Peter Pan or Skippy
JIFWhat "choosy mothers choose"
JIFBrand for "choosy moms"
JIFAlternative to Skippy or Peter Pan