Answer: NEONSIGN

AnswerCrossword Clue
NEONSIGNStore-window sight
NEONSIGNGlass bender's creation
NEONSIGNTimes Square brightener
NEONSIGNLas Vegas Strip feature
NEONSIGNBroadway blazer
NEONSIGNTimes Square sight
NEONSIGNKrispy Kreme's says "HOT NOW"
NEONSIGNPromotional device
NEONSIGNStorefront blazer
NEONSIGNLight in a tavern window
NEONSIGNPart of the Main St. glitter
NEONSIGNAdvertising lure
NEONSIGNAttention-grabbing advertisement
NEONSIGNStrip teaser?
NEONSIGNBar window feature
NEONSIGNLure in Vegas