Answer: neonsign

AnswerCrossword Clue
NEONSIGN

Store-window sight

NEONSIGN

Glass bender's creation

NEONSIGN

Times Square brightener

NEONSIGN
Las Vegas Strip feature
NEONSIGN
Broadway blazer
NEONSIGNTimes Square sight
NEONSIGNKrispy Kreme's says "HOT NOW"
NEONSIGNPromotional device
NEONSIGNStorefront blazer
NEONSIGNLight in a tavern window
NEONSIGNPart of the Main St. glitter
NEONSIGNAdvertising lure
NEONSIGNAttention-grabbing advertisement
NEONSIGNStrip teaser?
NEONSIGNBar window feature
NEONSIGNLure in Vegas