Answer: allnew

AnswerCrossword Clue
ALLNEWTV promo descriptor
ALLNEWTotally original
ALLNEW"Never sold before!"
ALLNEWAd phrase
ALLNEWNot a repeat
ALLNEWNot recycled
ALLNEWTotally novel
ALLNEWBeginning-of-TV season words
ALLNEWCompletely original: Hyph.
ALLNEWFully renovated
ALLNEWFully fresh
ALLNEWNever sold before
ALLNEWNever-before-seen
ALLNEWPrime-time promo adjective
ALLNEWNever seen before
ALLNEWNot yet familiar
ALLNEW"Never before heard!"
ALLNEWCompletely original
ALLNEW"Like you've never seen"
ALLNEWNever before seen
ALLNEWAdvertiser's phrase