Answer:

assonance

AnswerCrossword Clue
ASSONANCE... using ...: "Gladys had a bantam lamb - Its hide was white as rice"
ASSONANCEResemblance of sound.
ASSONANCEResemblance of sounds, a substitute for rhyme.
ASSONANCEResemblance of sounds.
ASSONANCEPartial rhyme.
ASSONANCELikeness of sound.
ASSONANCEResemblance of sound
ASSONANCEAlternative to rhyme
ASSONANCERelative of alliteration