Answer: assuring

AnswerCrossword Clue
ASSURINGConfirming
ASSURINGMaking certain
assuringMake (someone) sure of something
assuringMake (something) certain to happen
assuringASSURE, to insure (to secure payment in the event of loss of damage)
assuringTell someone something positively or confidently to dispel any doubts they may have
assuringCover (a person) with life insurance
assuringSecure the future payment of (an amount) with insurance