Answer:

badpr

Answer	Crossword Clue
BADPR	Nonexistent thing, to some spin docs
BADPR	Corp. woe
BADPR	Celeb's arrest report, to the celeb, say

BADPR	Spinning concern
BADPR	Possible result of a TMZ story
BADPR	Reason for corp. damage control
BADPR	What a spin doctor might be called on to take care of
BADPR	What might hurt a celebrity's Q Score
BADPR	Cause for damage control
BADPR	What a divorce may generate for a celeb