Answer:

becks

Answer	Crossword Clue
BECKS	Bremen brew
BECKS	Popular German beer brand
BECKS	Heineken competitor

BECKS	Heineken rival
BECKS	Pub order
BECKS	St. Pauli Girl alternative
BECKS	Heineken alternative

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.