Answer: beguile

AnswerCrossword Clue
BEGUILECharm
BEGUILECharm.
BEGUILEEnchant
BEGUILECharm with flattery
beguileto influence by trickery, flattery, etc.; mislead; delude.
beguileto charm or delight
beguileto deceive
beguileto deceive (to mislead by falsehood)