Answer: bekind

AnswerCrossword Clue
BEKINDShow humaneness
BEKIND"..: rewind": VCR rental reminder
BEKIND"I must be cruel, only to ...": Hamlet
BEKIND"... to my remains . . . ": Dryden
BEKINDShow compassion
BEKINDShow sympathy, say
BEKINDStart of a tape rental store catchphrase