Answer: brandx

AnswerCrossword Clue
BRANDXLoser in many product comparisons
BRANDXUnnamed commercial product
BRANDXTaste test competitor
BRANDXGeneric advertising foil
BRANDXUnnamed competitor, in ads
BRANDXTaste test label
BRANDXComparison test item
BRANDXBasis of a comparison
BRANDXSecret taste-test label