Answer: catchphrase

AnswerCrossword Clue
CATCHPHRASECharacteristic saying
CATCHPHRASE"Gotcha, you rascal!"
CATCHPHRASETerm with 6 straight consonants
CATCHPHRASEPopular slogan
CATCHPHRASESlogan
CATCHPHRASEFamiliar slogan
CATCHPHRASESlogan [six consecutive consonants]
CATCHPHRASE"Just do it," e.g.
CATCHPHRASECampaign slogan e.g.
CATCHPHRASECampaign slogan, e.g.
CATCHPHRASE"And away we go!" to Gleason
CATCHPHRASEPopular expression ... or what the opposite of the answer to each starred clue is?
catchphraseA well-known sentence or phrase, typically one that is associated with a particular famous person
catchphrasea word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view