Answer: catchword

AnswerCrossword Clue
CATCHWORD

Memorable phrase

CATCHWORD

Slogan

CATCHWORD

"Time for a change," for instance.

CATCHWORD
Sloganlike expression
CATCHWORD
"Cowabunga!" or "23 skiddoo"
CATCHWORDA favorite saying
CATCHWORDSlogan or favorite saying
CATCHWORD"Doh!" for one