Answer: catchwords
AnswerCrossword Clue
CATCHWORDS"And here's the pitch"?
CATCHWORDSSlogans
catchwordsThe first word of a page given at the foot of the previous one
catchwordsA briefly popular or fashionable word or phrase used to encapsulate a particular concept
catchwordsA word printed or placed so as to attract attention
catchwordsCATCHWORD, among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next