Answer: cineraria

AnswerCrossword Clue
CINERARIAShowy flower from the Canary Islands.
CINERARIAPlant with ash-colored down on the leaves.
CINERARIAHouse plant
cinerariaany of various garden hybrids with ashy down on the leaves
cinerariaany of several horticultural varieties of a composite plant, Senecio hybridus, of the Canary Islands, having clusters of flowers with white, blue, purple, red, or variegated rays
cinerariaplace for depositing the ashes of the dead after cremation