Answer:

comparison

AnswerCrossword Clue
COMPARISONKIND OF SHOPPING
COMPARISONRatio, essentially
COMPARISONAnalogy
COMPARISONSimilarity.
COMPARISONFrench parallel?
COMPARISONKind of shopper
COMPARISONLikening (italicized)
COMPARISONSimilarity