Answer: concept

AnswerCrossword Clue
CONCEPT

Notion

CONCEPT

Idea

CONCEPT

Impression

CONCEPT
Idea.
CONCEPT
Thought.
CONCEPTGeneral idea
CONCEPT"What a ...!"
CONCEPTDesigner's starting point
CONCEPTKind of car or album
CONCEPTAd campaign start
CONCEPTGuiding idea