Answer:

conjure

Answer	Crossword Clue
CONJURE	Cast, as a spell
CONJURE	Summon, as the devil
CONJURE	Influence by invocation

CONJURE	Mimic Merlin
CONJURE	Pull out of thin air, seemingly, with "up"
CONJURE	Practice magic.
CONJURE	Imagine, with "up"
CONJURE	Practice an occult art
CONJURE	Raise one's spirits, perhaps