Answer: crayola

AnswerCrossword Clue
CRAYOLA

Roseart competitor (though frankly Roseart isn't even close)

CRAYOLA

Seller of sidewalk chalk

CRAYOLA

Brand name derived from words meaning "chalk" and "oily"

CRAYOLA
Coloring name
CRAYOLA
Colorful company
CRAYOLABrand name from the French for "oily chalk"
CRAYOLABrand for young artist
CRAYOLABig name in the wax business
CRAYOLADivision of Hallmark
CRAYOLASilly Putty owner
CRAYOLASubsidiary of Hallmark
CRAYOLAColorful brand name?
CRAYOLAName on a flip-top box
CRAYOLABig name in kindergarten
CRAYOLAEarly art supplier
CRAYOLAMarker maker
CRAYOLAIt no longer sells maize or mulberry
CRAYOLACompany that makes Silly Putty
CRAYOLAKindergarten art brand
CRAYOLAMaker of colored markers
CRAYOLAColored marker brand