Answer:

creators

Answer	Crossword Clue
CREATORS	Hanna and Barbera, to the Jetsons
CREATORS	Innovative ones
CREATORS	Originators.

CREATORS	Authors.
CREATORS	Originators
CREATORS	Architects
CREATORS	Authors
CREATORS	God and others, e.g.
CREATORS	They make things up
CREATORS	Imaginative types
CREATORS	Pilot writers

CREATORS	Content people?