Answer: crest

AnswerCrossword Clue
CRESTToothpaste brand
CRESTAquafresh rival
CRESTFamily insignia
CRESTSurfer's perch
CRESTRidge
CRESTWave peak
CRESTColgate competitor
CRESTAquafresh alternative
CRESTPart of a coat of arms
CREST"Falcon ..."
CRESTHigh point of a flood
CRESTTop
CRESTHigh point
CRESTTrough's opposite
CRESTCardinal point?
CRESTCockatoo's topper
CRESTToothpaste originally called "Fluoristan"
CRESTCoat of arms
CRESTPepsodent rival
CRESTSummit
crestthe top of a hill
CRESTTriceratops feature
CRESTCardinal's feature
CRESTWave high?
CRESTWave top
CRESTApex
CRESTPeak
CRESTAvian tuft
CRESTRembrandt rival
CRESTHeraldic figure
CRESTReach the top of
CRESTCoat-of-arms part
CRESTHeraldry figure
CREST"Look Ma! No cavities!" toothpaste
CRESTCardinal topper
CRESTColgate rival
CRESTHighest point
CRESTTop of a wave
CRESTReach a high point
CRESTRoyal emblem