Answer: debeers

AnswerCrossword Clue
DEBEERS

Big name in diamonds

DEBEERS

Company founded by Cecil Rhodes

DEBEERS

"A diamond is forever" company

DEBEERS
Usual Valentine's Day advertiser
DEBEERS
Source of the Rhodes Scholarship endowment
DEBEERSDiamond miner
DEBEERS"A diamond is forever" sloganeer