Answer: dentyne

AnswerCrossword Clue
DENTYNE

Carefree rival

DENTYNE

Gum brand with Fire, Ice, and Pure varieties

DENTYNE

"Brush Your Breath" sloganeer, once

DENTYNE
Trident alternative
DENTYNE
"Keeps the teeth white" sloganeer, once
DENTYNEBreath freshener since 1899
DENTYNEBrand available in "fire" and "ice"
DENTYNEOrbit rival
DENTYNEOrbit alternative
DENTYNEGum that comes in Fire and Ice varieties