Answer: dietcoke

AnswerCrossword Clue
DIETCOKE"Just for the taste of it" sloganeer, once
DIETCOKESoft drink choice
DIETCOKESoft drink since 7-4-1982
DIETCOKEA lime-flavored version of it came out in 2004
DIETCOKEDrink for the calorie-conscious
DIETCOKESugarless soft drink choice
DIETCOKETab alternative
DIETCOKECompetitor of Tab
DIETCOKE"Just for the taste of it" sloganeer
DIETCOKEMixer for losers?
DIETCOKECertain low-calorie cola