Answer: discounting

AnswerCrossword Clue
discountingReduce (a product or service) in price
discountingDeduct an amount from (the usual price of something)
discountingRegard (a possibility, fact, or person) as being unworthy of consideration because it lacks credibility
discountingDISCOUNT, to reduce the price of
discountingBuy or sell (a bill of exchange) before its due date at less than its maturity value