Answer: easyon

AnswerCrossword Clue
EASYONSimple to apply, in adspeak
EASYON.. the eyes (attractive)
EASYONLenient with
EASYON... the eyes
EASYONGo ... (be clement)
EASYONHardly strict with
EASYONStart of a billboard catchphrase meaning "close to the highway"