Answer: ecards

AnswerCrossword Clue
ECARDSOnline birthday greetings, e.g.
ECARDSHallmark.com offerings
ECARDSHallmark.com purchases
ECARDSSelections at Hallmark.com
ECARDSVirtual greetings
ECARDSAnimated greetings
ECARDSOnline birthday greetings from a cheapskate
ECARDSOnline competition for Hallmark
ECARDSClicked-open greetings
ECARDSVirtual birthday greetings
ECARDSOnline greetings